Grow Your Nonprofit with Google Ad Grants
Money may not grow on trees, but Google Ad Grant dollars are just waiting to be picked by your nonprofit.
Free Advertising Dollars for Your Nonprofit.
Google gives up to $10,000 a month in Google.com search ads to 501(c )(3) nonprofit organizations that qualify.
That’s free advertising to help you reach your goals.
With Google Ad Grants you Can ...
Increase awareness
Bring more visitors to your site
Build your online community and subscriber base
Reach new donors
Raise money for your mission
Find volunteers who are passionate about your cause
Promote fundraising events
What is the grant money good for?
This grant covers Google search ads.
When using the Google search engine, which dominates the search engine market, Google search ads at the top of your search engine results page (SERP). They have the word “Ad” in front of the URL.
For-profit organizations create ads to show up at the top of these searches and pay each time someone “clicks” on their ad. Nonprofits do the same except Google Ad Grants pays for those clicks.
As a qualifying nonprofit organization, Google Ad Grants gives you $10,000 in search ad “clicks” each.
Who qualifies for these grants?
501(c)(3) nonprofit organizations
Not a hospital, school/college, government organization
Your website must meet these standards.
Site with SSL certificate installed. It’s represented by the lock sign next to your site’s URL on Google Chrome.
Where do you start?
If you don’t have the grant, then getting enrolled in Google for Nonprofits is your first step. Once you have Google Ads Grant, then you can manage your Google ad campaigns on your own or outsource it to a digital media business that understands the ins and outs of Google ads.
Proposal Request
How we can help.
We’ll sow the seeds of your campaigns and do all the behind-the-scenes work. You’ll reap the reward.
Our Tree Digital Marketing team will maximize your use of Google Ad Grants
With the right ad campaign management, you can increase the number of times your ads are seen and your website traffic.
With relevant and effective landing pages, you can engage longer and convert site visitors to subscribers, donors, and supporters who help get your message out to the world.
Keyword and Theme Research
We’ll do the backend research to discover what words people use when they look up your cause and organization.
Campaign Development
This includes choosing campaign topics that align with your goals, writing clearly focused ad content based on keyword research, and creating responsive search ads.
Landing Page Development
These are the pages where users land after they click your ad. They’re a key part of ad campaign success. From content to layout to call-to-actions, our designers and content creators know what engages. And we’ll make sure they look good on mobile devices too.
Conversion Tracking
What happens when they land on your site? Are visitors heeding your call-to-action? Are you able capture visitor information for future email campaigns, fundraising efforts, or requests for volunteers? We’ll track and report.
Analytics Reporting
Data is critical. We’ll provide the key performance indicators of your ad campaigns to share with board members and your leadership team.
On-going Maintenance and Management
We don’t just set your campaigns and forget them. Each month we’ll make strategic changes based on data and your goals. This includes helping you maintain your compliance in order to retain the Google Ads Grant.
With the right ad campaign management, you can increase the number of times your ads are seen and your website traffic.
With relevant and effective landing pages, you can engage longer and convert site visitors to subscribers, donors, and supporters who help get your message out to the world.
Keyword and Theme Research
We’ll do the backend research to discover what words people use when they look up your cause and organization.
Campaign Development
This includes choosing campaign topics that align with your goals, writing clearly focused ad content based on keyword research, and creating responsive search ads.
Landing Page Development
These are the pages where users land after they click your ad. They’re a key part of ad campaign success. From content to layout to call-to-actions, our designers and content creators know what engages. And we’ll make sure they look good on mobile devices too.
Conversion Tracking
What happens when they land on your site? Are visitors heeding your call-to-action? Are you able capture visitor information for future email campaigns, fundraising efforts, or requests for volunteers? We’ll track and report.
Analytics Reporting
Data is critical. We’ll provide the key performance indicators of your ad campaigns to share with board members and your leadership team.
On-going Maintenance and Management
We don’t just set your campaigns and forget them. Each month we’ll make strategic changes based on data and your goals. This includes helping you maintain your compliance in order to retain the Google Ads Grant.