It’s the online promotion of your products, services, and brand. Whether it’s through social media, the web, email, or text, if it involves digital communication, it’s digital marketing.
Let’s say you have a well-maintained, SEO and user friendly, fast, mobile responsive website that offers valuable content with real solutions to your prospective customers’ problems. You’re planting the right seeds, but like any tree that you plant, organic growth takes time. What’s comes next?
While you wait for search engine bots to crawl your site and recognize the value of your content, branch out with online advertising that gets you noticed by your target audience.
Holistic online marketing includes organic growth strategies and paid digital marketing. It integrates your website, content development, social media, email, and paid digital marketing into a comprehensive marketing strategy.
Beneath the surface
When we look at a sprawling oak, our eyes are drawn to the obvious, the leaves, branches, and its imposing presence. It’s the same with online marketing. Most people think of what they can see:
Social Media Ads
Promotional texts and emails
it’s what we don’t see and may never think about that drives growth.
It’s the analytics and strategies that help determine just how successful the ads, posts, and emails will be.
These are the roots of any successful digital marketing plan.
It doesn’t matter how great your ads are, if the roots of your digital marketing strategy are left unattended, chances are good you won’t see the ROI you’d hoped for.
the time is now
Seeds of change
If you haven’t branched out into digital marketing yet, or you’re wondering if your current strategy is working, it may be time to make a change. Contact us for a free Digital Marketing Assessment and Consultation.