Digital Campaigns
Get the right ad, to the right person, at the right time.
The future is here
Digital Advertising
Gone are the days when you put an ad in the yellow pages, paid for a billboard, and sent out a few brochures in the mail.
Digital campaigns and digital advertising are the new frontier. It’s all about PPC, CPC, Google Ads, YouTube, and Social Media Geographic Marketing.
Our experts know how to manage the intricacies of digital campaigns while keeping the big picture in mind and Maximizing your ROI.
- Tell us your goals
- Give us your budget
- Let us get to work
Keyword Research
Do you know the words your target audiences are using to search for your services online? Search engine optimization research allows us to create a keyword strategy for your ad campaigns.
Competitor Analysis
Get strategic. Know who your main competition is, what they are doing online, and where you stand.
Ad and Landing Page Creation
We’ll create ads and stand-alone website pages where prospective clients “land” after clicking on your ad. We’ll track audience response with click throughs and conversions.
On-going campaign management
We don’t set it and forget it. We’ll continue to monitor the campaign and make strategic changes based on the data.
Reporting
We want your ad dollars to work for you. You’ll receive monthly calls and reports with campaign analytics, an honest assessment of what is working and what isn’t, and how to move forward.
Keyword Research
Do you know the words your target audiences are using to search for your services online? Search engine optimization research allows us to create a keyword strategy for your ad campaigns.
Competitor Analysis
Get strategic. Know who your main competition is, what they are doing online, and where you stand.
Ad and Landing Page Creation
We’ll create ads and stand-alone website pages where prospective clients “land” after clicking on your ad. We’ll track audience response with click throughs and conversions.
On-going campaign management
We don’t set it and forget it. We’ll continue to monitor the campaign and make strategic changes based on the data.
Reporting
We want your ad dollars to work for you. You’ll receive monthly calls and reports with campaign analytics, an honest assessment of what is working and what isn’t, and how to move forward.
If the lingo alone has you lost in the woods, we can help you find your way out. We understand the digital advertising landscape.
Advertise
Display Advertising
This is some of the most basic advertising. It includes banners and landing pages, popups, or flash ads on relevant websites and blogs. They allow you to target visitors on those sights who fit your target audience.
Search Results
Paid Search Result Ads
These ads place you toward the top of the list of websites your target audience receives when they keywords used to search for products and services you offer, for example, Google Ads.
PPC
Pay-Per-Click (PPC)
This is the online advertising model where an advertiser pays a publisher every time an ad link is “clicked” on.
Get seen
YouTube
Did you know you can place your ad before a competitor’s ad on YouTube? Tap into YouTube advertising with in-stream, video discovery, and banner and overlay ads.
SMM
Social Media Ads
The top five platforms include Facebook, Instagram, LinkedIn, Snapchat, and Twitter.
Hit the mark
Geographic Targeting
This allows you to target consumers on social media within a certain geographic areas based on their actual location when they opt in to location services on their apps.
Google Ads
Advertisers bid to display brief ads, service offerings, product listings, or videos to online consumers. Ads can be displayed in search engine results and other websites.
Bullseye
Re-targeting Campaigns
Online advertising that shows relevant ads to and re-targets website visitors who clicked away.
This includes website visitor identification.
The future is here
Growing Nonprofits with Google Ad Grants
Google gives up to $10,000 a month in Google.com search ads to 501(c )(3) nonprofit organizations that qualify.
That’s free advertising, so you can, so you can increase awareness, raise funds, and find volunteers who are passionate about your cause.
With the right ad campaign management, you can increase the number of times your ads are seen and your website traffic. With relevant and effective landing pages, you can engage site visitors longer and get your message out to the world.
Put our green thumbs to work maximizing your use of Google Ad Grants each month. We’ll do all the behind-the-scenes work.
Keyword and Keyword Theme Research
Ad Content
Landing Page Development
Analytics Reporting